Big Bank Alternative

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DUTIES

Competitive Analysis
Sitemapping
User Flows
Wireframing
Prototyping
Design

OVERVIEW
Overview
OVERVIEW

Big Bank Alternative is a financial platform that educates and provides a referral service to low income individuals.

I was one of two product designers on this project. I was involved during the discovery, ideation, and design phase of this project.

Discovery

Discovery

The clients came to us looking to build a platform that would offer financial resources and opportunities.

I conducted a competitive analysis across similar platforms with a focus on feature sets and key pages. I reverse engineered sitemaps for a few competitors, which helped us structure Big Bank Alternative.

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Ideation

In order to understand the scope of the product, as well as the relationship between the product’s services and its users, I built out this graph. It highlights the customer/advertiser interactions, gated content, and various resources. It provided the basis for the user flows in the next phase of planning.

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User Flows

With the information architecture planned out, I built a user flow diagram to visualize typical paths that the user may take.

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Iteration 2

At this point, the clients requested some changes to the architecture.

All financial opportunities needed to be available in pre-signup, in addition to new features in post-signup.

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Design

I split the work of wireframing, prototyping, and design with the other product designer. The pages below represent a portion of my work.

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User Interface

User Interface

I developed UI elements based off the exciting aesthetics that our art director curated. I utilized playful textures to break up the elements and used bold colors to create interest.

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Takeaways

Takeaways

Designing Big Bank Alternative taught me a lot about the necessary steps it takes to build a product like this from the ground up. It’s given me confidence that I can take on another project of this magnitude. 

© 2021 Grant Cavaluzzi