Air Grandeur is a fictitious luxury airline company based out of London, England.
The air travel industry was lacking a brand devoted solely to luxury. I designed Air Grandeur to reach this untapped market. Its rich colors and elegant branding appeal to the sophisticated consumer who expects the highest quality.
Before sketching out logo ideas, I create a list of 5-10 adjectives that best represent the company. This gives me a good idea of the mood I’m going to be working towards.
While designing the logo, I made sure to incorporate the castle motif as homage to European royalty. I experimented with complimentary shapes like the shield and it’s depiction of trust but ultimately decided on the chevron for it’s representation of stability and speed.
To gain the confidence of my targeted audience, I used a golden hue to inspire wealth and a dark purple to evoke royalty.
Creating this fictitious airline company taught me about the importance of a focused identity to a brand. I learned about working on a wide variety of media such as printed materials, large format displays, and kiosks.