Air Grandeur

air_header
ROLES

Branding
Marketing
User Experience
User Interface

OVERVIEW
Overview

Air Grandeur is a fictitious luxury airline company based out of London, England.

The air travel industry was lacking a brand devoted solely to luxury. I designed Air Grandeur to reach this untapped market. Its rich colors and elegant branding appeal to the sophisticated consumer who expects the highest quality.

Personas

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air_persona2

Brand Identity

Before sketching out logo ideas,  I create a list of 5-10 adjectives that best represent the company. This gives me a good idea of the mood I’m going to be working towards.

air_words
air_logo
LOGO

While designing the logo, I made sure to incorporate the castle motif as homage to European royalty. I experimented with complimentary shapes like the shield and it’s depiction of trust but ultimately decided on the chevron for it’s representation of stability and speed.

air_card
COLORS

To gain the confidence of my targeted audience, I used a golden hue to inspire wealth and a dark purple to evoke royalty. 

air_plane

Marketing

air_billboard
air_credit
air_map

Website

1air_mobile
air_website1
air_website2

Airline Experience

air_kiosk
air_pass
air_truck
air_tv
air_seats

Takeaways

Creating this fictitious airline company taught me about the importance of a focused identity to a brand. I learned about working on a wide variety of media such as printed materials, large format displays, and kiosks.

© 2018 Grant Cavaluzzi